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A Super Bowl Victory for Consumer Generated Media
I love this story: Two unemployed brothers with no formal advertising experience outwit Madison Avenue for the top ranked Super Bowl ad honors. According to the USA Today’s Ad Meter program, the...
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Image may be NSFW.
Clik here to view.
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Digital Promotions + Targeted Advertising = Success
This is a great presentation on digital promotions and the role they play in the marketing mix for CPG brands. The key takeaways here that I have also observed from own experience include: 1. Now...
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